{"id":1244,"date":"2024-02-08T11:45:05","date_gmt":"2024-02-08T11:45:05","guid":{"rendered":"https:\/\/staging.designatedpa.com\/?p=1244"},"modified":"2024-02-08T16:53:24","modified_gmt":"2024-02-08T16:53:24","slug":"how-to-write-and-post-a-job-description-2","status":"publish","type":"post","link":"https:\/\/staging.designatedpa.com\/index.php\/how-to-write-and-post-a-job-description-2\/","title":{"rendered":"How to write and post a job description"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.4″ background_color=”#D6DFE2″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|30px||30px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

As the expression goes\u00a0<\/span>\u201cFirst impressions count\u201d<\/strong>\u00a0<\/span>and once made, it takes a long time to change. Experts say it takes between five and fifteen seconds for someone to form a first impression about a person.<\/h2>\n

So it\u2019s hardly surprising that a badly worded job description can turn off candidates in the first sentence. Why make the effort to read about a role that doesn\u2019t immediately interest, engage or inspire you? Let alone go through the process of applying.<\/p>\n

All too often, we see job descriptions that are too lengthy, and wordy and use unclear language. They tell us nothing about the company, its values, or the benefits of working there.<\/p>\n

Tempting though it may be to dig up and re-post an existing job description each time the same role becomes available, candidates do not want to read tired, re-hashed text. Failure to make the role and the business sound engaging and inspiring will undoubtedly reflect negatively on the company and the job.<\/p>\n

A well-worded job description can be an effective employer branding tool, allowing you to positively promote your organisation whilst attracting candidates who have the right skills and experience to do the job. If the candidate can also relate to your organisation\u2019s culture and values, then you\u2019re a good way towards ensuring a successful hire.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”17px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” animation_direction=”left” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”left” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

What makes a good job description? Here are some top tips to help you write job posts that stand out from the crowd.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”left” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

1. Keep the job title accurate and realistic. Avoid using buzzwords that have no real meaning, as this can confuse candidates. For example, Marketing Guru sounds cool but what does it mean? Senior Marketing Manager immediately gives an accurate idea of the role and the level of experience required.<\/p>\n

2. Your Employer Value Proposition (EVP) defines how you\u2019d like to be seen and experienced by employees and candidates. It describes what your organisation stands for, requires and offers as an employer and provides a promise of what candidates can experience working for your business. Invest time in telling candidates about the company, its history, success stories, products and services and what makes it unique. Ensure that the candidate\u2019s recruitment journey is consistent with your EVP, so they know that you are not just paying lip service.<\/p>\n

3. Like the candidate\u2019s recruitment journey, the nature, tone and content of the post should be consistent with the company\u2019s values and describe what it\u2019s like to work there. For instance, if transparency is a company value, but there are no salary or compensation details in the job specification, then candidates will not be sold on the authenticity of your value statements.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”left” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”left” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/staging.designatedpa.com\/wp-content\/uploads\/2024\/01\/job-desc.png” alt=”Writing a job description” title_text=”Writing a job description” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

4. When describing the role, avoid using buzzwords and corporate jargon. For example, does your business truly adopt an agile working methodology (a term that is normally associated with software engineering), or does it just sound impressive?<\/p>\n

5. Avoid wording that is difficult to quantify (e.g. good organisational skills) and specify the true requirements of the role, keeping it realistic (e.g. able to perform tasks promptly and stick to deadlines).<\/p>\n

6. Avoid repeating the same words and requirements. Candidates don\u2019t need reminding and will lose interest if they\u2019re not learning anything new about the role.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.19.4″ background_color=”#D6DFE2″ use_background_color_gradient=”on” background_color_gradient_direction=”236deg” background_color_gradient_stops=”#d6dfe2 14%|rgba(255,255,255,0) 100%” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”20px||||false|false” custom_padding=”|30px||30px|false|true” animation_style=”slide” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ text_text_color=”#2F4F4F” background_size=”initial” background_position=”top_left” background_repeat=”repeat” background_layout=”dark” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

7. Stick to the key objectives and outcomes, ideally limit them to a maximum of 10. An endless list of requirements that sound like a \u2018to-do list, can be off-putting and hints at micro-management.<\/p>\n

8. Don\u2019t insist on a degree unless it is necessary, as this could be discriminatory and can also prevent other qualified and skilled candidates from applying. Consult with the hiring manager to determine the minimum qualifications and skills required and what could be learnt on the job.<\/p>\n

9. Avoid using non-job-related criteria that could discriminate against certain candidate categories such as their background, age or gender. Using language like \u2018dynamic\u2019, \u2018energetic\u2019, \u2018youthful\u2019 can be off-putting to older candidates or to those with disabilities who possess the right skills and experience.<\/p>\n

10. Some job posts ask candidates to apply to indicate current salary and benefits or other equally confidential information. Requiring this information at such an early stage can be alienating and it is best to postpone these types of questions until the candidate is at the interview stage.<\/p>\n

11. Address candidates directly, for example \u2018As the Senior Marketing Manager, you will..\u2019 which sounds more inclusive. Avoid using he\/she pronouns.<\/p>\n

12. Always give salary details and provide an overview of your benefits and company perks. Not only does this support your EVP but it also provides the competitive edge your company needs to attract both active and passive job seekers. Perks such as flexible\/remote working options paid sabbaticals, regular employee socials and events are always worth promoting.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_direction=”left” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”right” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

13. Learning and development opportunities should also be highlighted as it shows the candidate that the company invests in its people and promotes future development.<\/p>\n

14.Give candidates an idea of how the role may develop over time, given the future needs of the business. A realistic career plan is always an attractive feature and can also play a part in engaging passive candidates who may be stuck in a career rut.<\/p>\n

15. To attract a diverse applicant pool, always include your diversity and inclusion statement. This demonstrates your company\u2019s commitment to building an inclusive and varied workplace, welcoming people of all backgrounds.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.4″ custom_padding=”|||” animation_style=”slide” animation_direction=”left” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/staging.designatedpa.com\/wp-content\/uploads\/2024\/02\/Homepage-4.png” alt=”Learning” title_text=”Learning” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” theme_builder_area=”post_content” custom_padding=”14px|||||” custom_margin=”-24px|auto||auto||”][et_pb_column _builder_version=”4.19.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

16. Make the application process as straightforward as possible, for instance, allow candidates the option to apply via LinkedIn to avoid any time-consuming processes.<\/p>\n

17. Give candidates an outline of the timescale for application and interview. Inform candidates that you will be in touch within a certain timeframe if their application has been successful as this will help to manage expectations and avoid any disappointments.<\/p>\n

18. Job roles are never static and are constantly evolving. Therefore, remember to review roles regularly to ensure that they remain up-to-date, relevant and realistic.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.19.4″ background_color=”#9888BB” custom_padding=”16px||27px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” use_background_color_gradient=”on” background_color_gradient_stops=”#524e9c 0%|#ffffff 100%” sticky_enabled=”0″][et_pb_row admin_label=”row” _builder_version=”4.19.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.19.4″ header_3_text_color=”#FFFFFF” header_3_line_height=”1.7em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” animation_style=”fade” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” link_text_color=”#81366E” sticky_enabled=”0″]<\/p>\n

If you would like support in recruiting your next team member please don\u2019t hesitate to contact us for assistance on 020 7952 1460<\/a> or contact info@designatedgroup.com<\/a>.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

As the expression goes\u00a0\u201cFirst impressions count\u201d\u00a0and once made, it takes a long time to change. Experts say it takes between five and fifteen seconds for someone to form a first impression about a person. So it\u2019s hardly surprising that a badly worded job description can turn off candidates in the first sentence. Why make the […]<\/p>\n","protected":false},"author":1,"featured_media":1275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Take a moment and think back to when you decided \u2018to go it alone\u2019 or step up to the challenge of being a business leader or entrepreneur. The reasons may have been many. Was it to have more flexibility, set your own standards, widen your network, and create unique and innovative ideas without being overwhelmed by continuous bureaucracy?\r\n\r\nThe pressure of time pressure<\/strong>\r\nIn today\u2019s fast-paced business environment, success is often linked to development speed. Time pressure seems to have worsened, with clients wanting jobs delivered yesterday! And let\u2019s not forget the volume of paperwork, emails and uncontrolled growth in project scope\u2026resulting in disrupted thinking time.\r\n\r\nEmbrace being creative<\/strong>\r\nThe Neuroscience of creativity shows you are wired differently. You need to allow higher levels of curiosity, and a desire for novelty. Your brain needs the opportunity to wander, to be restless, you need spontaneity and free flowing thinking to generate fresh ideas.\r\nRoutine tasks are a real turn-off for creativity and innovation. Research suggests multitasking ruins productivity, causes mistakes, and impedes creative thought.\r\n\r\nHow to stay innovative<\/strong>\r\nIs continuous multitasking and endless admin still a reality for you? Putting a stop to it is easier than you think!\r\n\r\nIf you\u2019ve lost your creative flow, then take the time to replenish it. Don\u2019t let admin tasks get in your way, ask for help.\r\n\r\nStay Innovative and offload your admin tasks to a Virtual Assistant PA.<\/strong>\r\n\r\nA Virtual Assistant can help you get back doing what you do best -. big idea thinking.\r\nThink how much time you could save by #SayingNotoAdmin<\/strong> and having a Virtual Assistant PA.\r\n\r\nNo more time spent\u2026\r\n